Why LinkedIn is the most professional social platform?
LinkedIn has 61 million senior level influencers of which 40 million are the decision-makers. For the Millennial demographic alone, there are 87 million registered members, and 11 million of them are during a decision-making position. It’s an ocean of professional networking opportunities.
Unlike Facebook and other social media platforms, it’s a logical entry point for business-oriented people that don’t have time to waste slogging through tons of private posts.
There’s little appetite for trivial or personal sharing on LinkedIn. Instead, you'll find mostly professionals eager to connect with like-minded business people and other organizations.
Select and grow your target market
Whether you're a replacement entrepreneur or a baron , your LinkedIn profile is where people get the primary impression of you, your brand or company. The profile is that the start line to grow your business.
Influencer marketing may be a marketing strategy whereby influencers on LinkedIn promote themselves as thinkers, leaders, and innovators. In doing so, they grow their target market by:
1. Expanding their audience
2. Increasing the amount of followers
3. Expanding networking channels
4. Promoting the brand
Each additional exposure through posts or videos provides credibility, further strengthening an influencer’s position. Other advantages include gaining confidence and increased revenue streams.
LinkedIn editors choose the foremost influential thought leaders on their platform using the subsequent metrics:
Total engagement as measured by likes, comments, and shares across each member’s articles, posts and videos.
The growth of followers tied to publishing activity.
The number of times editorial channels features the influencer. It’s a sign of high-quality content.
While you'll not be striving for an area in LinkedIn’s Top Voices, these metrics can assist you focus your efforts at influencing your marketplace for better leads, connections, and sales.
Don’t underestimate the worth of your thought leadership efforts. during a survey conducted by LinkedIn, 41% of C-suite executive buyers and 37% of decision-makers agreed that thought leadership efforts paid off by garnering more RFPs.
Let the buyers know who you are
You must know your audience, and that they must know you. B2B buyers and decision makers are risk-averse. Unless they're sure about you and your company, they won’t buy. They can’t afford to form an error when buying or forming a partnership.
LinkedIn provides for 2-way information exchange between buyers and prospects. Once connected, the platform may be a source of reliable information for B2B buyers. For example:
50% use LinkedIn as a source for creating purchase decisions.
76% find endorsements from trusted partners and validate the professionalism of the person or company before they are doing business thereupon company.
LinkedIn provides a broader range of experts than the other platform.
Sellers also can use LinkedIn as a prospecting tool to seek out and pre-qualify leads. Because cold calling has gotten tougher, LinkedIn provides a ready-made warm market within the sort of groups and professional connections.
LinkedIn is the best platform for B2B
The backbone of LinkedIn is "the professional network".
According to the newest statistics, it's estimated that quite 90% of B2B Marketers use LinkedIn to market their business. additionally thereto Linkedin Automation tools help to attach people tons faster and easier. If stats are to be believed, there are approx. — 40 million decision makers.
If you're someone who is trying to find a career in Digital Marketing, LinkedIn should get on the highest of your list for Business and marketing promotions.
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