LinkedIn the world’s largest professional network – growing with over 330+ million members
It’s the place where people go once they want to find out about your people. This includes customers or clients, business partners, employees, and potential hires. they will get information about your company on your website, but LinkedIn gives them a private tour.
It’s an unbeatably efficient place to start out . Not all social media have the influence that LinkedIn has. Those that aren’t actively engaged, feel that they ought to be.
It has an unparalleled impact on your corporate brand, employer brand and therefore the brand of your people. Let’s check out these benefits in-depth.
Pay for higher-education expenses, including tuition and books.
Make your business more human. When your leaders and other people throughout the organization are on LinkedIn, they increase the authenticity, transparency and humanity of your organization. People want to figure with and buy from other citizenry .
Increase the visibility of your communications. A SlideShare from LinkedIn CEO Reid Hoffman shows that HubSpot employees have twice the typical number of LinkedIn connections. Which translates into eight times the typical numbers of shares, likes and comments of company content.
Grow sales and revenue consistent with Weber Shandwick, employees with socially encouraging employers are significantly more likely to assist boost sales than employees who don’t have that support.
Increase media mentions. When your people are using social media and are on LinkedIn, they become sources for journalists. ING’s Social Media Impact survey showed that dialogue on social media is gaining importance within the world of press coverage. In fact, 50% of the surveyed journalists say social media is their main source of data .
Express thought leadership. LinkedIn is one among the simplest places to share thought-leadership content. Why? Because there are 330+ million sets of eyes to potentially view and share the content. It’s the perfect place for sharing professional ideas and demonstrating your company’s expertise.
Turn employees into brand ambassadors. consistent with the Organization Communication research facility , “Brand-centered human resources and company communications management positively affect brand psychological ownership of employees, which may ultimately cause their constructive brand citizenship behavior." Engaging your people in LinkedIn for his or her benefit and therefore the advantage of the organization via talent development programs may be a good way to demonstrate brand-centric HR.
Help your company stand out from the competition. A study conducted last year by CEO.com and DOMO revealed that 68% of Fortune 500 CEOs had no social presence whatsoever - not even on LinkedIn. Getting your CEO – additionally to all or any your people, whether they’re in leadership positions or not – on LinkedIn will help differentiate your company while making a press release about innovation.
Employer Branding:
Make your company a more attractive employer. Today’s employees like better to add a socially savvy organization, use social-savvy levels. consistent with Spherion Staffing, 47 percent of Millennials now say a prospective employer’s online reputation matters the maximum amount because the job it offers. And a study from Altimeter showed that 76% of executives say they might rather work for a social CEO.
Make your people talent magnets. One among the primary places professionals go once they are trying to find employment is LinkedIn. When your people are using LinkedIn regularly, they appear to those that are seeking employment, attracting talent to your company.
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